Clay

About : Clay is a data infrastructure and automation platform for go-to-market teams. It centralizes first and third-party data from 200+ providers, tracks buyer signals and intent, and combines multiple enrichment sources for comprehensive coverage. The platform features AI agents that research companies and people, automate inbound lead qualification, and personalize outreach. Clay integrates with CRMs, ad platforms (LinkedIn, Meta, Google), and sequencers to orchestrate GTM workflows. Users can build custom plays for TAM sourcing, account-based marketing, territory planning, and rep productivity.

Categories : Marketing & Sales; Business & Operations

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Data marketplace enrichment

Access 200+ data providers through one contract with waterfall enrichment combining multiple sources for best coverage.
AI agents for research

Automated agents research target accounts and contacts, handle inbound qualification, and personalize outreach at scale.
GTM workflow orchestration

Build automated plays for lead scoring, CRM enrichment, ad audience syncing, and outbound sequencing across platforms.